Nigerian tech start-ups
soar
On June 13, 201812:21 amIn News, Technology0 Comments
By Prince Osuagwu
The coast of Nigerian start-ups are beginning to expand tremendously
with the Information and Communications Technology sector of the economy
set to gain from the expansion.
This is as more of the start-ups are attracting investor interests
across the globe.
The latest to enjoy such interests is Nigeria’s Piggybank.ng, an online
and mobile app savings platform targeted at African Millennials. The
start-up has secured a Seed Funding of $1.1million from High Net Worth
Individuals, led by Olumide Soyombo, founder of LeadPath Nigeria, and
with participation from International and Pan-African investors Village
Capital and Ventures Platform.
The company will deploy the VC investment for licence acquisition and
product development. Piggybank.ng has recorded 20 – 35 per cent m-o-m
growth in user traction over the past 12 months; primarily from
peer-to-peer recommendations, its referral program – Piggybank Stories,
and grassroots social media campaigns.
The startup will also invest in additional marketing spend, to
accelerate its growth trajectory. Having completed accelerator programs
with Blackbox, the CcHub’s Pitch Drive, powered by Google for
Entrepreneurs, and Google Launchpad Africa, Piggybank.ng has built a
savings community of over 53,000 registered users of which approximately
60 per cent are Nigerian Millennials, who have saved in excess of $5m,
with a savings growth of 3000 per cent between 2016-17.
Founded in 2016 by Somto Ifezue, Odunayo Eweniyi and Joshua Chibueze,
graduates of Covenant University, Nigeria, Piggybank.ng is positioned to
fill a void for tens of millions of Nigerians, who have no access to
credit, in a country where up to two years’ rent is often required
upfront to secure a home.
Targeting low-middle income savers in Nigeria, of which there are 26.5m
with a market size of $2.2Bn, the fintech start-up is an automated
savings platform where savers manage their finances by depositing small
amounts of money starting from as little as USD$1/day on a daily, weekly
or monthly basis, depending on their saving target, free of charge.
Savers can expect to earn on average 6 per cent per annum on automated
savings or 10.95 per cent per annum on the fixed deposit product,
Safelock and can withdraw funds once per quarter.
Read more at: https://www.vanguardngr.com/2018/06/nigerian-tech-start-ups-soar/
Read more at: https://www.vanguardngr.com/2018/06/nigerian-tech-start-ups-soar/
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